Elements and Performance Criteria
- Educate and inform the community on tourism.
- Develop objectives for community education according to organisational goals and nature of the community.
- Evaluate and select appropriate communication methods, and devise and implement strategies and programs to maximise the opportunity to inform community about tourism.
- Proactively seek opportunities to adopt new or innovative approaches to community education.
- Communicate costs and benefits of tourism to the community on an ongoing basis.
- Develop stakeholder networks.
- Review and assess current and potential stakeholders to determine needs, interests, priorities and relevant trends.
- Identify key stakeholders, their representatives and ways to establish and maintain links.
- Share expertise, information and resources with networks when appropriate to strengthen links.
- Make provision for current relevant information on stakeholders to be gathered and maintained.
- Liaise with stakeholders.